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Bridget Snelling

Country Manager

Xero

Bridget is the country manager for New Zealand, responsible for overseeing the execution of New Zealand’s go-to-market strategy, revenue, market share, and advancing Xero’s brand as a leading small business platform. She has over ten years of experience across global financial services, technology, and media. Prior to Xero, Bridget held various strategic marketing and leadership positions at TVNZ, Orion Health and ANZ. Bridget holds a conjoint Bachelor of Arts and Law, with Honours in Media Law, from the University of Auckland.

SESSIONS

DAY 1
9:40
CEO Panel: Future-Forward Leadership: Equitable, Inclusive, and Sustainable

Explore how leadership is evolving in a landscape defined by disruption, innovation, and constant change. From AI transformation to climate accountability and shifting workforce expectations, leaders are making decisions today that will define the organisations of tomorrow.


  • How CEOs balance short-term pressures with long-term strategy in an uncertain global landscape

  • How AI is reshaping productivity expectations and leadership priorities – and how to ensure new technologies don’t widen the gap

  • Approaches to maintaining resilience, energy, and trust across leadership teams and organisations.

  • How CEOs are building leadership systems that are future-ready, melding diversity, inclusivity, and sustainability with organisational performance.


Moderator: Katie Bhreatnach, Chief Executive, Global Women


Fiona McTavish, Chief Executive Officer, Bay of Plenty Regional Council Toi Moana

Bridget Snelling, Country Manager, Xero

Shelley Katae, Chief Executive Officer, Tamaki Regeneration

Jason Shoebridge, Chief Executive, NZ Institute of Economic Research

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